Featured Client: Merrimack College
2012 // February
As a selective, independent college enlightening minds, engaging hearts and empowering lives in the Catholic, Augustinian tradition, Merrimack College has the challenge of underlining the enduring importance of these principles in an ever-changing society.
That was one significant challenge Merrimack recruiters faced when approaching Realview TV about an online video experience. The other: establishing the means to convey the message.
It soon became apparent that a Virtual Campus Experience (VCE) -- complete with in-depth insights into life for students at the school -- was the best way to engage Merrimack’s target market.
A series of channels on the VCE player highlight everything from academics to extra-curricular activities, as experienced by students of the Massachusetts-based college, including the wider benefits of a Merrimack education.
To view the video, click here