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<title>RealviewTV.com News</title>
<link>http://realviewtv.com</link>
<description>News feed from RealviewTV.com</description><language>en-uk</language>
<item>
	<title><![CDATA[ROI Measurement for Online Video]]></title>
	<description><![CDATA[  

An excellent article that appeared on OnlineVideo.net gives organizations some simple measurements to calculate ROI for their online video. 


How to Measure ROI for Online Video




By Troy Dreier 


You work with video, but  is it working for you? Is your video initiative delivering the results needed to justify itself?


No matter what kind of video initiative your company has planned-whether it&#39;s internal communications, B2B, or marketing-you&#39;ve got to show that it&#39;s delivering results.


Measuring those results, the return on investment (ROI) for your video project, can be tricky. To help you out we spoke to Steve Vonder Haar, an expert on video ROI. Vonder Haar is the research director for Interactive Media Strategies, a company he founded in 2002 to look at the business communications market space. He&#39;s been examining video ROI for years.


&quot;if video doesn&#39;t pay for itself, then nobody&#39;s going to use it,&quot; says Vonder Haar.


Here are Vonder Haar&#39;s top five ways for measuring the ROI of your video campaign.


1. Identify Your Objectives
The simplest way to measure ROI is to decide what you want your video to accomplish and see if that&#39;s being done. Who are you trying to reach? What message are you trying to deliver? 


&quot;Only when you identify your communications objectives can you identify the returns you&#39;re likely to get from the implementation of video,&quot; says Vonder Haar. 


For organizations that are new to video, it&#39;s best to look for the simplest ROI calculation possible. It might be as simple as saving on travel costs. Does using video mean that more people can attend an event at a lower cost? 


&quot;This is the classic mode of generating ROI: by keeping people off of planes and out of hotel rooms,&quot; says Vonder Haar. That&#39;s all you need to justify the implementation and get your organization started embracing video. 


2. Look for Benefits
You&#39;ll have to get creative in how you search out ROI, says Vonder Haar. Can you get your sales team information more quickly? And does having information faster translate to more sales or increase the selling time of a product? 


You&#39;re getting into intangible benefits here, and knowledge is difficult to measure. 


&quot;What&#39;s the impact of a sales person who knows a piece of information two to three weeks earlier than would have been the case?&quot; asks Vonder Haar. &quot;You have to have faith that enhanced communications enhances the effectiveness of your workforce.&quot; 


Keep in mind that no one asks the ROI of the long distance phone bill, Vonder Haar says. That&#39;s seen as an essential communication tool and it&#39;s not new technology. Streaming video is a next generation tool that can make people more effective. 


3. Look at the Analytics
If you go with the right video platform, you can get detailed analytics data that will show you how people interact with your video. If you do a webcast, see what people watch to the end. Those could be clients who have taken the time to learn about a new product or service and are due for a sales call. 


Some analytics tools can let you know as soon as a potential client has finished watching a video, so a sales person can call them while they still have it in mind. Video can be the first step in building engagement with an interested prospect, says Vonder Haar. 


4. Examine Customer Support Savings
Support and tutorial videos on your website can help employees or customers learn things by themselves. A video can take the place of a glossy four-color brochure, providing more engagement for less money. 


&quot;Any way an organization communicates today can be improved or augmented by the implementation of outbound video,&quot; says Vonder Haar. 


5. Look for Work Hours Saved
Repetitive tasks are often good choices for video. It you have trainers who teach new hires the same information every week, consider putting that training on video. This frees your corporate trainers to teach more advanced topics. Work hours that you saved by using video count toward the ROI equation, says Vonder Haar. 


That&#39;s all the ROI talk for now, but check back next month when we&#39;re talk to Vonder Haar about business video analytics and the tools available to make business video more measurable 


The original article can be seen here: http://www.onlinevideo.net/2010/09/how-to-measure-roi-for-online-video/ 

]]></description>
	<link><![CDATA[http://realviewtv.com/content/read.asp?ID=78]]></link>
	<guid isPermaLink="true">http://realviewtv.com/content/read.asp?ID=78</guid>
	<dc:date>2010-09-02T0:0:1+00:00</dc:date> 
	<dc:creator>Realview Team (Industry News)</dc:creator>
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	<title><![CDATA[Atlanta Firms Team Up to Support Youth Development in the Metro Area. ]]></title>
	<description><![CDATA[

Atlanta Firms Team Up to Support Youth Development in the Metro Area. 



Atlanta, August 16, 2010 - The Venza Group, a leader in providing learning solutions and Realview TV, a leading provider of online video experiences and virtual tours have teamed up to help generate a positive impact on the lives of Georgia&#39;s children with a sponsorship of the Boys and Girls Club of Metro Atlanta Celebrity Golf Classic. The event, which will take place at the stunning Chateau Elan Golf Course on August 17, 2010, will feature Paul Hewitt and other celebrities and is benefiting core program development for youth in DeKalb and Gwinnett County Clubs. 



The Boys and Girls Club of Metro Atlanta has been on the forefront of youth development and serves an average of 3,000 youth per day between the ages of 6-18. Proceeds from the golf classic will be used to build the academic success, healthy lifestyles and good character and citizenship programs of the Boys and Girls Club of Metro Atlanta.  



&quot;The Venza Group is thrilled to partner with Realview TV to sponsor this great cause that benefits so many youth across the metro area,&quot; said Jeff Venza, CEO, Venza Group. &quot;We are proud to partner with the Boys and Girls Club of Metro Atlanta as a sponsor as well as a training solutions provider. BGCA is making such a huge, positive impact on the youth in our community.&quot; 



The relationship between the Boys and Girls Club of Metro Atlanta and Realview TV is not new. Earlier this year, Realview TV produced the videos and player now being used on the Boys and Girls Club of Metro Atlanta website. And Realview TV CEO, Jonathan Clues is a voluntary board member for the organization&#39;s Brookhaven club. 



&quot;The Boys and Girls Club of Metro Atlanta&#39;s mission to make certain that our community&#39;s young people have greater access to quality programs and services is one that we feel strongly about,&quot; said Jonathan Clues, CEO, Realview TV. &quot;We recognize the importance of giving back to our local community and are committed to staying engaged with the non-profits and professional organizations we support through time and resources.&quot;



For more information about the golf classic to benefit the Boys and Girls Club of Metro Atlanta, visit: www.bgcma.org/event/148




About Venza Group, Inc.:


A US-based training services firm, the Venza Group (VLS) passionately provides tools, technology and strategic thinking to hospitality and healthcare businesses, government agencies and non-profit organizations worldwide. Through consulting, custom courseware development, and the implementation of learning management systems, the Venza Group delivers results clearly aligned with the needs and intentions of their partners and clients. Their work enhances security and provides economic well-being, health and safety to the citizens of the world. The significance of their reach is second only to the significance of their work.



About Realview TV: 


Realview TV creates premier online video experiences that deliver unparalleled results. Through the development of customized video solutions, Realview TV helps clients grow their online presence, drive greater information absorption and convert Web site visitors to loyal customers. Once complete, each unique video is matched with Realview TV&#39;s one-of-a-kind video player, ensuring an engaging viewing experience that conveys each client&#39;s message loud and clear. For more information, visit http://www.realview.tv/.



]]></description>
	<link><![CDATA[http://realviewtv.com/content/read.asp?ID=77]]></link>
	<guid isPermaLink="true">http://realviewtv.com/content/read.asp?ID=77</guid>
	<dc:date>2010-08-16T0:0:1+00:00</dc:date> 
	<dc:creator>Realview Team (Realview News)</dc:creator>
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	<title><![CDATA[Flash Developer/Graphic Designer]]></title>
	<description><![CDATA[

Position Summary:


We are looking for a full time flash developer/ graphic designer with web based graphic design, flash animation and integration. In addition, the employee would serve as video production assistant on an &quot;as needed&quot; basis (5-10%). 


**No video production experience necessary.**



Must be proficient in: Adobe CS 4&amp;5, Flash Action Script 2&amp;3, XML, HTML, MAC &amp; PC.


	Good communication skills 
	Proficient to design in Photoshop/Illustrator/Flash 
	Proficient with integrating designs to Flash 
	Ability to meet client deadlines


	Knowledge of Flash animation techniques 
	Knowledge of Flash Compression techniques and file structuring practices 
	Knowledge of encoding audio and video within Flash


	Experience with HTML/Javascript/XML 
	Ability to convert players from AS2 to AS3
	Ability to develop internal design &amp; marketing materials 
	Experience creating dynamic Flash applications that use XML and server side technologies. Flash Remoting and Communication Server experience a plus



This person will report to the production manager and must be a self-starter who can complete projects in a timely manner without excessive direction from the production manager.



To apply for this position, please send an email with your qualifications and a link to your online portfolio to jdowdee@realview.tv.

]]></description>
	<link><![CDATA[http://realviewtv.com/content/read.asp?ID=74]]></link>
	<guid isPermaLink="true">http://realviewtv.com/content/read.asp?ID=74</guid>
	<dc:date>2010-08-16T0:0:1+00:00</dc:date> 
	<dc:creator>Realview Team (Realview News)</dc:creator>
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	<title><![CDATA[Online Video Now A Necessity, Not a Luxury]]></title>
	<description><![CDATA[
Economic effectiveness, technological capacity and expanded target-sector reach influence growing demand 


Online video is no longer considered a neat eye-catcher, but a vital marketing tool reaching a wide consumer base, several studies have concluded. 


Appealing across several target markets, online video&#39;s ability to fulfill several key roles - from maintaining and enhancing brand loyalty to opening new consumer bases - has resulted in a significant jump in its use by marketers.       


An emarketer article, summing up recent studies, noted Forrester Research&#39;s findings that &quot;the percentage of the top 50 US online retailers that offer videos on their sties skyrocketed to 68 percent in 2009 from 18 percent in 2008.&quot; 


One noteworthy conclusion: company size doesn&#39;t dictate online video&#39;s appeal. The Society for New Communications Research found that &quot;31% of Fortune 500 companies with public-facing blogs used video blogging in 2009, up from 21% in 2008,&quot; according to the article. 


Reasons for the spike, believes emarketer analyst Tobi Elkin, have a lot to do with the rise of devices containing video technology. Most cell phones, for example, now have the capacity to host video content, and the continuance of this trend begets its continued growth. 


Of companies surveyed, &quot;nearly 27% said they would increase their online video budgets for viral clips and podcasts, while 5.5% would decrease their budgets. These responses put video ahead of mobile marketing and search optimization as budget priorities for US marketing executives,&quot; concluded the article. 

]]></description>
	<link><![CDATA[http://realviewtv.com/content/read.asp?ID=72]]></link>
	<guid isPermaLink="true">http://realviewtv.com/content/read.asp?ID=72</guid>
	<dc:date>2010-08-04T0:0:1+00:00</dc:date> 
	<dc:creator>Realview Team (Industry News)</dc:creator>
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	<title><![CDATA[Realview Radio?!]]></title>
	<description><![CDATA[
Realview CEO Jonathan Clues recently made a guest appearance on a popular radio show to discuss online video&rsquo;s effectiveness in helping start-up companies. 


The spot on Atlanta Business Radio&rsquo;s &lsquo;40-year-old Business Virgin&rsquo; program, lasting just under 10 minutes and streamed online, is aimed at an entrepreneurial audience with little to no business experience. 


Jonathan answered several questions from the hosting duo. &ldquo;It was a lot of fun,&rdquo; he said. &ldquo;I&rsquo;ve started more than one company and know the challenges that come with it. I sought advice from others, and if I can throw out a few helpful ideas, then I&rsquo;m more than happy to oblige.&rdquo; 


To watch the stream, click here.     

  
]]></description>
	<link><![CDATA[http://realviewtv.com/content/read.asp?ID=73]]></link>
	<guid isPermaLink="true">http://realviewtv.com/content/read.asp?ID=73</guid>
	<dc:date>2010-08-04T0:0:1+00:00</dc:date> 
	<dc:creator>Realview Team (Realview News)</dc:creator>
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	<title><![CDATA[Featured Client: Purchase College, State University of New York]]></title>
	<description><![CDATA[  

Purchase College exudes unconventional wisdom. It was founded as a flagship institution solely for the arts within the SUNY system during the 60s. Its culture, both in and out the classroom, is considered distinctly unique, with credit focused on creativity rather than standardized academics. And many faculty members are award-winning writers, artists and actors. 


So it was hardly surprising that an out-the-box approach to creating an online video was sought by the college&#39;s admissions staff. Indeed, remembering her initial meeting with Purchase, Realview TV&#39;s Courtney Cable knew the project was destined for a trip down a less beaten path. 


&quot;They met with us because of our reputation within the education industry for producing effective videos,&quot; said Cable. &quot;Yet I knew they were after something a little different, and the onus was therefore on us to provide it.&quot; 


After bouncing around a few ideas, one in particular caught everyone&#39;s attention. &quot;As Purchase is a unique institution, we thought it best to have the students be its eyes, ears and  voice,&quot; said Cable. &quot;And the more we discussed it, the more it made sense.&quot; 


With the theme set, structuring the content and format was easier. The video package, like many Realview TV projects, was split into chaptered content, each with a different theme. Students and faculty related personal anecdotes about campus life throughout, with topics ranging from accommodation to quirky campus traditions. Realview TV even incorporated Purchase College produced content to further illustrate the feel of Purchase College. 


&quot;This allowed us to really showcase the college&#39;s greatest asset - its creativity,&quot; said Cable. &quot;The students enjoyed participating, and the  admissions team was delighted with the finished project.&quot;  
  


To see the finished product, click here. 

]]></description>
	<link><![CDATA[http://realviewtv.com/content/read.asp?ID=71]]></link>
	<guid isPermaLink="true">http://realviewtv.com/content/read.asp?ID=71</guid>
	<dc:date>2010-07-15T0:0:1+00:00</dc:date> 
	<dc:creator>Realview Team (Realview News)</dc:creator>
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	<title><![CDATA[NNN Reaches 1 Billion Views]]></title>
	<description><![CDATA[  

Online video network Next New Networks (NNN) reached a major milestone Tuesday when it served its one billionth video. It&#39;s a major validation for the network, which has earned a following with original web series such as &quot;The Key of Awesome,&quot; &quot;Backyard FX,&quot; &quot;Fast Lane Daily,&quot; &quot;Auto-Tune the News,&quot; &quot;Meth Minute 39,&quot; and &quot;Obama Girl.&quot; Next New Networks regularly serves more than 65 million views per month. 


To commemorate its billionth view, NNN has launched the site NextNewBillion, which features some of the networks&#39; most popular episodes. Fans can also download a commemorative poster for free. 


NNN has launched more than 25 branded networks since it launched in March, 2007, and more than 50 shows. Regular viewers include over 2 million subscribers on YouTube, iTunes, Twitter, and more. 


In its three years, NNN has produced more than 8,000 individual episodes, each generating an average lifetime audience of 125,000 views. It&#39;s also won 10 Webby awards so far, making it one of the biggest Webby winners of all time. 


&quot;It&#39;s been an amazing ride to the billionth view. Our producers, advertisers, talent, team, and of course our fans, have been invaluable in making this milestone possible in three short years,&quot; says Lance Podell, NNN&#39;s CEO. &quot;More and more people are heading home to watch online video instead of turning on their TV, and we&#39;re playing an important part in that change. With our first billion views under our belt, we&#39;re looking forward to fostering the next generation of great video talent and introducing new brands to the engaged communities that enjoy our shows.&quot; 


Originally published on StreamingMedia.com 

]]></description>
	<link><![CDATA[http://realviewtv.com/content/read.asp?ID=70]]></link>
	<guid isPermaLink="true">http://realviewtv.com/content/read.asp?ID=70</guid>
	<dc:date>2010-07-12T0:0:1+00:00</dc:date> 
	<dc:creator>Realview Team (Industry News)</dc:creator>
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	<title><![CDATA[Featured Client: Canongate Golf Clubs]]></title>
	<description><![CDATA[  

It&#39;s every golfer&#39;s dream: 10 courses in 10 days. But unless you&#39;ve got bottomless pockets or the guile to circumvent country club security, it remains just that - a dream. Unless, of course, you&#39;re a member of Canongate Golf Clubs, the perfect solution for those without Trump-sized bank accounts but dozens of greens on the wish list. 


For the equivalent of a modest club&#39;s monthly dues, Canongate members have access to 27 private golf courses around metro Atlanta - plus all the trappings of club life, like tennis, swimming and time at the 19th hole. 


While the concept is a win-win, no-brainer, Canongate remained convinced that its membership numbers would continue soaring if more knew it existed. The problem was finding a cost-effective medium that could send the word out to large numbers.      


That&#39;s why Canongate consulted with Realview TV. &quot;We knew right away that an online video package was the best solution,&quot; said Darren Starr, director of business development, Realview TV. &quot;It allowed us to not only showcase the different courses in Canongate&#39;s extensive portfolio, but also consistently reach a huge audience.&quot; 


The video content is split into five chapters, in which viewers get acquainted with staff, learn more about Canongate&#39;s concept and take in several courses along the way. 


&quot;One of the messaging goals was stressing the cost-effectiveness of membership,&quot; said Starr. &quot;Private clubs are typically considered &lsquo;ivory tower&#39; or exclusionary. So we emphasized that the country club lifestyle was available for at a great price, and with the kind of flexibility that you won&#39;t find anywhere else.&quot;          


To learn more about Canongate Golf Clubs, please click on the video link: http://video.realviewtv.com/golfclub/canongate/ 

]]></description>
	<link><![CDATA[http://realviewtv.com/content/read.asp?ID=68]]></link>
	<guid isPermaLink="true">http://realviewtv.com/content/read.asp?ID=68</guid>
	<dc:date>2010-06-08T0:0:1+00:00</dc:date> 
	<dc:creator>Realview Team (Realview News)</dc:creator>
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	<title><![CDATA[Cisco Predicts Fourfold Rise in Internet Use by 2014]]></title>
	<description><![CDATA[  

Networking giant Cisco has predicted a fourfold increase in internet traffic by 2014 in its Visual Network Index Forecast 2010-2014.


According to Cisco, this significant increase will be due to the quantity of video content available online.

Online video services, which will include video-on-demand for both internet and cable, are expected account for up to 91 per cent of global internet traffic by 2014.

The expected increase in bandwidth of broadband connections will allow users to browse much faster, and will allow them to download data at much higher speeds, leading to an increase in the usage of internet services.

The forecast also noted that the use of web-based videoconferencing services is also set to rise, leading to its prediction that global mobile internet traffic in 2014 will be 39 times greater than it was in 2009.

Suraj Shetty, vice president of Cisco&#39;s service provider marketing, said: &quot;Let&#39;s look at the last two years. The economy has gone down pretty much across the globe. But IP traffic has actually accelerated because there are a lot more people using video&quot;.


Originally published on June 3, 2010 on IT ProPortal: http://www.itproportal.com/portal/news/article/2010/6/3/cisco-predicts-fourfold-rise-internet-use-2014/#ixzz0pngiaTvN

]]></description>
	<link><![CDATA[http://realviewtv.com/content/read.asp?ID=67]]></link>
	<guid isPermaLink="true">http://realviewtv.com/content/read.asp?ID=67</guid>
	<dc:date>2010-06-03T0:0:1+00:00</dc:date> 
	<dc:creator>Realview Team (Industry News)</dc:creator>
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	<title><![CDATA[A New Way to Sell the Dealership]]></title>
	<description><![CDATA[  

The car salesman: predator of the naïve showroom browser. Instinctively ruthless and armed with the &quot;best deal in town&quot; quip, he has a chameleon&#39;s demeanor. Wit: the charm to open you up. Humility: for a &quot;maybe he&#39;s not so bad after all&quot; ruse. Trickery: his waving pen is actually a wand, weaving a spell that ties you into a four-year, 22-percent APR agreement with - &quot;to be on the safe side&quot; - windshield insurance. Not bad for a &lsquo;98 Mazda with an odometer reading 275,000. 


&quot;Yeah, we get a pretty bad rap,&quot; said Shay Bailey, a sales manager for Willett Honda in McDonough, Ga. &quot;Some people think we wear plaid jackets, cowboy hats and make low-budget commercials about &lsquo;bringing down the price.&#39;&quot; 


Even though car dealerships have evolved business habits, the slick salesman image remains. And more bad news for them, they&#39;ve lost a monopoly in recent years. Web sites like Craigslist and Ebay have opened up the market for private sellers, meaning dealerships are no longer the only game in town. 


&quot;Sure, the Internet&#39;s changed things,&quot; said Bailey. &quot;The challenge is making it work for you.&quot; 


A &quot;beefed up&quot; website with detailed automobile listings and a newsletter form the basis of Bailey&#39;s online thrust. It&#39;s &quot;helped a little,&quot; he said.  


But according to Darren Starr of Realview TV, these efforts do nothing more than keep up with the times. &quot;We&#39;ve found that when auto dealerships add well-constructed content with impressive multimedia, the results are transforming,&quot; he said. 


He gives the example of an Atlanta area client, Hennessy Porsche. &quot;They approached us last year with the idea of reimaging the experience of visiting their dealership,&quot; he said, noting that the project coincided with the recession&#39;s peak. &quot;Their sales went up after the launch.&quot; 


Hennessy&#39;s streaming video package, hosted through its website, focused heavily on the advantages of its plush interior and hands-off approach toward visitors. 


&quot;Anyone watching got a clear message: Hennessy specializes in building long-lasting relationships, not the hard sell,&quot; said Starr. 


Also within the package is an interactive map, allowing visitors to jump to points of interest on the vast property, such as the showroom and client lounge. Each point had an accompanying video clip, which could be paused or skimmed at the viewer&#39;s discretion. 


Videos showcase clients gushing about their experience and sales people who stressed a company culture of respect - obviously aimed at addressing stigmas. 


However, some would argue that such standards would be expected at any luxury auto dealership. So could the same formula work for a more modest-priced market? 


&quot;Absolutely, no doubt,&quot; said Starr. &quot;Remember, the objective is selling an experience. If anything, it could be of more use; the lower a car&#39;s value, the greater the stigma. 


The same rule applies to competition from private sellers. 


&quot;An important aspect of the messaging content would be to point out that dealerships can provide assurances, warranties and maintenance that private sellers can&#39;t match,&quot; said Starr. &quot;So by adding a stronger positive image with these advantages, viewers will be much more comfortable doing business.&quot;                    
To see a dealership that has successfully incorporated video, click here. 

]]></description>
	<link><![CDATA[http://realviewtv.com/content/read.asp?ID=66]]></link>
	<guid isPermaLink="true">http://realviewtv.com/content/read.asp?ID=66</guid>
	<dc:date>2010-05-22T0:0:1+00:00</dc:date> 
	<dc:creator>Realview Team (Realview News)</dc:creator>
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	<title><![CDATA[Featured Client - Boys and Girls Club of Metro Atlanta]]></title>
	<description><![CDATA[  

The Boys and Girls Clubs of Metro Atlanta (BGCMA) came to Realview TV earlier this year with a specific mission. To reenergize its fundraising capabilities. 


It was agreed that streaming video was the most effective messaging vehicle for the job. Video is proven to hold a viewer&#39;s interest for longer than audio or text. Information absorption rates are massively increased through streaming imagery. And the inclusion of call-to-action prompts within Realview TV&#39;s package triggers high conversion rates - in other words, turning browsers into customers. 


The problem, instead, concerned balancing the content. Realview TV CEO Jonathan Clues, a volunteer board member of BGCMA&#39;s Brookhaven chapter, explains: &quot;Viewers needed to be aware of BGCMA&#39;s value to the community, but it was important not to fall into the trap of focusing too much on donation requests. It can have the detrimental effect of turning people off.&quot; 


So the content became centered on the day-to-day activities in several of the non-profit&#39;s clubs. &quot;For a viewer, seeing exactly how kids benefit from BGMA&#39;s presence persuasively reinforces its value, so somebody is more likely to say, &lsquo;You know, they really deserve my help,&#39;&quot; said Clues. 


The video, launched this month, is split into chaptered content. Segments provide historical background, interviews with staff and members, as well as statistical analysis of how clubs help curb crime, drug-use and academic inertia in underprivileged neighborhoods throughout the metro area.        


&quot;One of the video&#39;s accomplishments was reminding everyone about BGMA&#39;s presence and its invaluable work,&quot; said Clues. &quot;BGCMA transforms the futures of its members by providing positive activities, help with homework and strong values.&quot;    


 To see the video for the Boys and Girls Club of Metro Atlanta, click here. 

]]></description>
	<link><![CDATA[http://realviewtv.com/content/read.asp?ID=64]]></link>
	<guid isPermaLink="true">http://realviewtv.com/content/read.asp?ID=64</guid>
	<dc:date>2010-05-14T0:0:1+00:00</dc:date> 
	<dc:creator>Realview Team (Realview News)</dc:creator>
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<item>
	<title><![CDATA[Netflix Reaping the Rewards of Streaming Video]]></title>
	<description><![CDATA[  

Last quarter results show DVD distributor Netflix received a ringing endorsement of its decision to provide movies and TV shows via streaming content. 


Share-price earnings, revenue, and subscriber numbers all exceeded projected targets, as company figures showed a strong preference for streaming video versus DVD mail delivery - which was Netflix&#39;s founding concept.  


According to ZDNet figures, &quot;55 percent of its nearly 14 million subscribers are now watching...via the Internet.&quot; Additionally, the number of Netflix subscribers has steadily grown from this time last year, announced at 13,967,000 on March 31 - a 31 percent increase. 


Netflix also reported first quarter earnings of $32.3 million, a jump of 25 percent from last year, exceeding Wall Street targets by more than 5 cents a share.    


The shift in subscriber viewing preferences has also significantly cut company costs at a time of growing interest. The average cost to acquire a customer -- $21.54 per gross subscriber -- was significantly down from $25.79 a year ago, according to ZDNet. 

]]></description>
	<link><![CDATA[http://realviewtv.com/content/read.asp?ID=63]]></link>
	<guid isPermaLink="true">http://realviewtv.com/content/read.asp?ID=63</guid>
	<dc:date>2010-05-13T0:0:1+00:00</dc:date> 
	<dc:creator>Realview Team (Industry News)</dc:creator>
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	<title><![CDATA[Realview TV CEO Helps with Haiti Relief Mission, Finds Many Obstacles]]></title>
	<description><![CDATA[  

Haiti remains ravaged by infrastructural damage, poor communications, petty corruption and impassible roads, making relief efforts continuously difficult in some areas, according to Realview TV CEO, Jonathan Clues who was part of a recent four-crew relief mission to the Caribbean nation that experienced a devastating earthquake in mid-January. 


Jonathan Clues helped raise more than $7,500 through e-mail donations to fund the Feb. 8-16 mission, which involved a plane based out of Peachtree DeKalb Airport in Atlanta, GA transporting thousands of pounds of stockpiled supplies to rural Haitian outposts from neighboring Dominican Republic. 


&quot;It&#39;s still in terrible condition,&quot; said Clues. &quot;Transporting items is a near-impossible task in some places.&quot; 


The extent of the country&#39;s woes was apparent throughout each leg of the team&#39;s mission plan, starting with first touching down on Haitian soil. Exhaustive aircraft inspections by Jacmel Airport officials, including weight-balance calculations and instrument checks, led to frustrating delays in some cases, according to clues 


Once cleared, getting the supplies to nearby small towns and villages was a greater challenge. The lack of a contact network made establishing a supply route difficult. 


&quot;We had to find and hire a translator, who then had to help with hiring drivers to get supplies to the villages,&quot; said the 37-year-old Clues. &quot;Along the way, they doubled their fee.&quot; 


After reaching one village, Clues&#39; team encountered a group of men who claimed to be Haitian Interior Ministry officials, insisting that any relief efforts would have to be cleared through them. The men produced no supporting identification. 


Other villages, identified by a map, couldn&#39;t be reached because of roads still blocked by the earthquake&#39;s damage. 


&quot;At one point we came to a stop while road workers labored to bulldoze the remnants of a landslide that was blocking the road. The Canadian soldier overseeing the work informed us that this operation had been going on for several weeks, with many roads blocked since the earthquake,&quot; Clues said. &quot;Once our journey resumed we witnessed miles upon miles of structural damage, tent villages, landslides and cracks in the roadway.&quot; 


The mission&#39;s original plan involved transporting supplies from Santiago, the Dominican capital, to Jacmel Airport, where a helicopter would undertake a number of &quot;hops&quot; to villages unreachable by road. However, telecommunications damage made contact with the helicopter pilot difficult, and coordination suffered, he said 


The team then focused on building a list of reliable contacts within a network of villages, and arranged for sites where a helicopter could safely land. 


Despite reports of supply trucks being attacked by desperate refugees, Clues encountered no security problems in villages reduced to rubble. 


&quot;What impressed me was that, despite their desperation, not one person crowded our personal space. They just listened. They calmly walked us around the camp and showed us potential helicopter landing spots,&quot; said Clues, telling of an experience in one village. &quot;We took note of some overhead cables and also that the local children played with their only toys, some homemade kites - both of which would be a hazard to a helicopter.&quot; 


After three days, the mission was concluded, with thousands of pounds of supplies eventually reaching refugees. However, large stockpiles remain in Santiago, where many international aid organizations have sent relief since the Jan.12 earthquake that reportedly killed more than 150,000 people and left many more homeless. 


With the number of relief workers in the country steadily declining, many fear that the process of rebuilding Haiti will be affected - thereby increasing the potential for serious unrest. 


&quot;As we traveled around the Southeast region, the most obvious observation was that any aid mission requires knowledgeable and trusted people on the ground to receive the aid and then distribute it accordingly,&quot; said Clues, who believes that aid efforts need critical reexamination. &quot;General aviation can be of huge value as this country goes from first aid-early responders to the early recovery phase, moving aid quickly and safely to the remote areas. 


&quot;Medical supplies and food will always be gratefully received, but there is going to be a longer term plan to help the Haitian people be more self-sufficient.&quot; 

]]></description>
	<link><![CDATA[http://realviewtv.com/content/read.asp?ID=61]]></link>
	<guid isPermaLink="true">http://realviewtv.com/content/read.asp?ID=61</guid>
	<dc:date>2010-05-03T0:0:1+00:00</dc:date> 
	<dc:creator>Realview Team (Realview News)</dc:creator>
</item>
<item>
	<title><![CDATA[And the winner is...]]></title>
	<description><![CDATA[  

Held on April 11, the second annual Streamy Awards, honoring excellence in Web television and entertainment, sprung up a few surprises. 


Bannen Way - about a womanizing con man -- won Best Drama Web Series, and, showing the range of categories recognised, Swedish funriture giant IKEA&#39;s Easy to Assemble film took the Best Product Integration Award. 


In conjunction with judges, the public voted for many nominations, with the ceremony broadcast live over the internet. 


The Streamys concept and format is similar to the Academy Awards for film or television&#39;s Emmys, and spans several categories -- inclusing visual effects, sound, performance, writing and editing. 


With the explosion of Web-based entertainment, the move to honor excellence in digital media started as a &quot;grassroots effort,&quot; and culminated with the first awards ceremony last year, according to www. streamys.org. 


	
		
			
			
			Streamy nominations are based on public submissions and winners are selected by judges from the International Academy of Web Television. To learn more about this year&#39;s nominees and winners, visit www.streamys.org. 
			
			
		
	

]]></description>
	<link><![CDATA[http://realviewtv.com/content/read.asp?ID=59]]></link>
	<guid isPermaLink="true">http://realviewtv.com/content/read.asp?ID=59</guid>
	<dc:date>2010-05-03T0:0:1+00:00</dc:date> 
	<dc:creator>Realview Team (Industry News)</dc:creator>
</item>
<item>
	<title><![CDATA[Featured Client - Centennial Holding Company]]></title>
	<description><![CDATA[  

Centennial Holding Company is an Atlanta-based real estate investment company that manages and owns several multifamily residential properties throughout the Southeast.


However, the company&#39;s &lsquo;Century&#39; brand name is better known to the many residents who live within its portfolio of luxurious communities.  

Offering residents unique moving and relocation incentives, Centennial Holding approached Realview TV last year in an effort to expand Century&#39;s online marketing campaign to a wide target. 


The end result was two videos with content split into chapters: One solely for Atlanta community Century Ridge, the other offering a more general perspective of the Century lifestyle and its advantages.


&quot;A principle aim of the content was to showcase the many special amenities and incentives for residents,&quot; said Darren Starr, director of business development, Realview TV. &quot;The videos gave Century a unique platform to educate potential residents about its communities, instead of being lost in a multiple listings service.&quot;


Century&#39;s attractive urban communities are typically located near important centers, making them conveniently situated for residents. Additionally, they offer a wide-range of amenities, such as workout facilities, pool and tennis courts and a business center.


A number of floor plans and amenity options are also available, meaning communities cater to a wide spectrum of residents.      


        

]]></description>
	<link><![CDATA[http://realviewtv.com/content/read.asp?ID=58]]></link>
	<guid isPermaLink="true">http://realviewtv.com/content/read.asp?ID=58</guid>
	<dc:date>2010-04-27T0:0:1+00:00</dc:date> 
	<dc:creator>Realview Team (Realview News)</dc:creator>
</item>
<item>
	<title><![CDATA[Centennial Holdings Launches Online Video Strategy]]></title>
	<description><![CDATA[Realview TV is delighted to announce the official launch of two interactive videos for client Centennial Holdings. 

With both split into chaptered content, one showcases the company&#39;s luxurious Atlanta property, Century Ridge; the other highlights its communities spread across the Southeast while enlightening viewers of different residential options and tenancy incentives. 

&quot;Choosing a new home is a huge undertaking for anyone. The videos alleviate some of the stress by bringing the viewer into these communities without the need to physically tour them,&quot; said Darren Starr, director of business development at Realview TV. &quot;For individuals faced with researching hundreds of properties, that&#39;s a huge bonus and will weigh heavily in the decision-making process.&quot;

Atlanta-based Centennial Holdings consulted with Realview TV last year to assist with expanding its marketing efforts in the metro area and across the Southeast.

It was decided that creating two separate videos was the most effective way to target potential residents across a vast area. Realview TV then sent its camera crew to several apartment communities before editing the content into neatly packaged chapters, which the viewer can easily navigate.

&quot;In moments, you&#39;ll know where a property is located, different housing options, what the community really looks like, and the advantages of becoming a resident,&quot; said Starr. &quot;That really raises a community&#39;s profile above being lost in mundane magazines and websites that do little more than act as a multiple listings service.&quot; 

For Realview TV, the Centennial Holdings projects are another step into the growing residential market. &quot;As we&#39;ve been experiencing over the past two years, every market can benefit from the power of online video,&quot; said Starr.
  

Click on the links to view the videos: 
Century Ridge
Century Holdings


About Realview TV 


Realview TV creates premier online video experiences that deliver unparalleled results. Through the development of customized video solutions, Realview TV helps clients grow their online presence, drive greater information absorption and convert Web site visitors to loyal customers. Once complete, each unique video is matched with Realview TV&#39;s one-of-a-kind video player, ensuring an engaging viewing experience that conveys each client&#39;s message loud and clear. For more information, visit www.realview.tv. 



Realview TV Media Contact: Gabriel Romero, gromero@realview.tv, 678-242-1411. 

]]></description>
	<link><![CDATA[http://realviewtv.com/content/read.asp?ID=52]]></link>
	<guid isPermaLink="true">http://realviewtv.com/content/read.asp?ID=52</guid>
	<dc:date>2010-04-12T0:0:1+00:00</dc:date> 
	<dc:creator>Realview Team (Realview News)</dc:creator>
</item>
<item>
	<title><![CDATA[American University Wins Again]]></title>
	<description><![CDATA[  

American University (AU) became the first higher education institute to win the Web Marketing Association&#39;s prestigious annual &quot;Best Web Site of Industry&quot; award on January 27, 2010. 


Noting a number of innovative features -- including a &lsquo;virtual campus tour,&#39; enhanced user-interactivity, and overall creativity - judges placed AU ahead of several other well-known companies. 


Much of the Web Site&#39;s design and implementation was done by Realview TV, whose education clients have scooped several other Web marketing honors in the past. 


&quot;The award not only showcases the value of what we do, but also the work put in by our client,&quot; said Courtney Cable, Realview TV&#39;s vice-president education channel. &quot;AU had a clear messaging vision and tirelessly strove to showcase it. We understood how to format and deliver that message in the best way.&quot; 


A greater insight into campus life and features aimed at developing higher enrollment were AU&#39;s principle aims. This was reflected through a series of streaming videos in which students became the ambassadors of the Washington, D.C., based college. 


&quot;Our site is a window into the exciting happenings at American University each day,&quot; said Terry Flannery, executive director of communications and marketing at AU. &quot;Our intention is to continually engage our many audiences with information that draws them into an ongoing relationship with us.&quot; 


Since the launch in March 2009, AU&#39;s Web site has won awards from EduStyle (&quot;Best Overall Website&quot;) and the Council for Advancement and Support of Education (&quot;Best Homepage&quot;). 


However, the latest honor is the highest caliber recognition to date. Former winners of the 13-year award include the National Geographic&#39;s &quot;Discover Antarctica&quot; page in 2006 and Disney Online&#39;s &quot;Hot Shot Business&quot; site in 2005.    


&quot;This award is definitely an industry standard-bearer for online marketing,&quot; said Cable. &quot;Others try to re-create innovations of its winners. Our focus should therefore be to build on our innovation and continue being an industry leader.&quot; 


One of the challenges facing AU was appealing to a worldwide audience. Its diverse student body, representing more than 140 countries, has helped maintain its image as a leading international institution. However, finding a fresh, universal message required across-the-board efforts. 


Marketing and IT specialists, from AU and beyond, spent two years refining an implementation strategy. 


&quot;It was a journey for all involved,&quot; said Cable. &quot;We can all be proud of the end result.&quot; 

]]></description>
	<link><![CDATA[http://realviewtv.com/content/read.asp?ID=45]]></link>
	<guid isPermaLink="true">http://realviewtv.com/content/read.asp?ID=45</guid>
	<dc:date>2010-03-26T0:0:1+00:00</dc:date> 
	<dc:creator>Realview Team (Industry News)</dc:creator>
</item>
<item>
	<title><![CDATA[Online Video Continues Steady Growth]]></title>
	<description><![CDATA[  

Nearly 178 million U.S. Internet users watched online video during December 2009, according to figures released last month by digital-trend tracking company comScore Inc. 


Described as setting &quot;record levels,&quot; the number of videos viewed reached 33.2 billion for December. More telling, the average viewer watched 187 videos in the same time period, with 99 percent of Google users choosing its property YouTube for video content. 


Hulu was second in the non-Google category with 1,013,494 videos, or roughly 3 percent of the entire web video-viewing market. 


View Source Here 


Cisco launches super-powered router 


Cisco Inc., earlier this month announced plans to launch a router that, it says, transmits three times as much data as current hardware, according to an article in the Wall Street Journal earlier this month. The company said the router will help meet the demand of growing Internet traffic. 


The new router has &quot;the capacity to allow every book in the Library of Congress to be downloaded in just over a second, or to stream every movie created in less than four minutes,&quot; according to the article. 

]]></description>
	<link><![CDATA[http://realviewtv.com/content/read.asp?ID=50]]></link>
	<guid isPermaLink="true">http://realviewtv.com/content/read.asp?ID=50</guid>
	<dc:date>2010-03-23T0:0:1+00:00</dc:date> 
	<dc:creator>Realview Team (Industry News)</dc:creator>
</item>
<item>
	<title><![CDATA[Virtual Map Launched for Lone Star College System]]></title>
	<description><![CDATA[

Atlanta, March 23, 2010 -- Realview TV is delighted to announce the official launch of a &lsquo;virtual map&#39; for client Lone Star College System.   




Starting with a &lsquo;birds-eye&#39; perspective layout, the maps give online viewers navigable freedom to roam seven Texas-based campuses through easy-to-use interactive features.    




&quot;You just have to click the mouse and you&#39;re in the Extended Learning Center in Montgomery or the Health Sciences Center in CyFair,&quot; said Courtney Cable, education channel vice president for Realview TV. &quot;Having this kind of visual insight greatly helps potential students visualize how they would interact on these campuses before ever enrolling.&quot;




Lone Star College System (LSCS) is a publicly supported, two-year college system, serving students across Texas. With a wide demographic and geographic range of prospective students to serve, LSCS consulted with Realview TV last year to assist with expanding its marketing efforts.




Acting on the premise that the internet is the primary search tool, the map was launched through LSCS&#39; website. Imedia8, Realview TV&#39;s sister company, incorporated the technology, design and implementation work and built the 3D maps from scratch making them accessible for all computer speeds - thereby reaching a much wider market.




&quot;One of the reasons LSCS chose the virtual map package was that it also showcased some of the unique educational focuses at each of the seven campuses,&quot; said Robert Smith, president of imedia8. &quot;We&#39;re all delighted with the outcome.&quot;    




For Realview TV, the launch signifies increased demand for interactive video features within the education industry, such as the virtual map and &lsquo;virtual campus tour,&#39; which incorporates streaming video. Current education clients include American University, Agnes Scott College, and Pacific Lutheran University. 



Click on the links to see the virtual maps: 


http://video.realviewtv.com/education/lonestar/cyfair/ 


http://video.realviewtv.com/education/lonestar/kingwood/ 


http://video.realviewtv.com/education/lonestar/montgomery/ 


http://video.realviewtv.com/education/lonestar/northharris/ 


http://video.realviewtv.com/education/lonestar/tomball/ 


http://video.realviewtv.com/education/lonestar/universitycenter/ 


http://video.realviewtv.com/education/lonestar/universitypark/ 




About Realview TV
Realview TV (realviewtv.com), headquartered in Atlanta, is an award-winning video agency that develops interactive video solutions for clients.  Realview TV&#39;s education industry team consults to some of the most widely recognized colleges and universities in the country. 



About imedia8
Imedia8 are Internet Marketing Specialists, experts in database driven websites that achieve a measurable ROI. Operating since 2000 imedia8 has a wealth of tools to manage any web marketing strategy. 



About Lone Star College System
Lone Star College System, as a publicly supported, two-year, comprehensive community college system, involves diverse individuals, businesses, and the community in quality education opportunities for the successful development of knowledge, skills, and attitudes for a rapidly changing world.




Media Contacts:
Realview TV: Gabriel Romero, gromero@realview.tv, 678-242-1411.   

]]></description>
	<link><![CDATA[http://realviewtv.com/content/read.asp?ID=46]]></link>
	<guid isPermaLink="true">http://realviewtv.com/content/read.asp?ID=46</guid>
	<dc:date>2010-03-22T0:0:1+00:00</dc:date> 
	<dc:creator>Realview Team (Realview News)</dc:creator>
</item>
<item>
	<title><![CDATA[Featured Client]]></title>
	<description><![CDATA[Lone Star College System

One significant project in a busy month for Realview TV and iMedia8 staff was launching a &lsquo;virtual&#39; interactive map for client Lone Star College System (LSCS). 


Aimed at improving recruitment efforts for the Texas-based community college system, the map gives online viewers navigable freedom to roam seven campuses. 


Each map&#39;s layout, incorporating an aerial 3-D view of the campus built from scratch, is equipped with easy-to-use interactive features. It&#39;s simple: the browser moves the mouse across the map, as buildings and facilities are highlighted for further optional exploration - all at the click of a button. 


&quot;One minute you&#39;re in the Student Fine Arts Building in Kingwood and the next in the Wellness Center in Tomball,&quot; said Realview TV Education Channel Vice President Courtney Cable. &quot;Interactive maps are a great tool for many industries, as they provide decision-making information through visual clarity.&quot; 


In the education field it means, for example, students can gain valuable insight into campus life, negating the time and expense of physically being there. For health care, however, the map can help first-time patients navigate their bearings throughout vast medical complexes prior to an appointment. 


A further benefit, relating to LSCS&#39; needs, was showcasing an entire campus network to a worldwide audience at a fraction of the cost required to platform each one individually. 

&quot;Most marketing budgets can&#39;t sustain the breadth of coverage required to match the role of an interactive map,&quot; said Cable. &quot;By streamlining the marketing process through one company and project, the client saves valuable resources while achieving fantastic results.&quot; 
]]></description>
	<link><![CDATA[http://realviewtv.com/content/read.asp?ID=49]]></link>
	<guid isPermaLink="true">http://realviewtv.com/content/read.asp?ID=49</guid>
	<dc:date>2010-03-20T0:0:1+00:00</dc:date> 
	<dc:creator>Realview Team (Realview News)</dc:creator>
</item>
<item>
	<title><![CDATA[High-five amid March Madness]]></title>
	<description><![CDATA[
Several sites launched in busy production month 


While most are busy checking their college hoops bracket about now, Realview TV&#39;s production team isn&#39;t quite so lucky. March was maddening for another reason: four clients saw their Web video sites officially launched. 


Spanning the healthcare, education and residential industries, each required hours of shooting, editing, more editing, and integration, before being given the green light. 


&quot;The team has really put in a tremendous effort,&quot; said Project and Operations Manager Jena Dowdee, whose office whiteboard is swamped with color-coded notes in keeping up to date with all the activity. But before the team can take a well-deserved rest, Jena added, &quot;And there&#39;s still a lot more to do.&quot; 


Much of the work culminates a busy end-of-year period for the sales team, which has started 2010 with more promise. One noticeable trend has been the recruitment of clients across several states and industries - as reflected by this month&#39;s production launches. 


Hailing from Texas, Lone Star College System showcased its seven campuses through &lsquo;virtual&#39; interactive maps, while Southend Dentistry launched a five-chapter package aimed at attracting patients in the Charlotte, NC, area. 


Closer to home, Atlanta-based Century Ridge was delighted with the release of its two sites - one for a luxury apartment complex in the city, the other highlighting its communities across the country. And Designer Smiles, also in the metro Atlanta area, went live after our crew spent time filming patients and staff at the orthodontic practice. 


&quot;We expect to have even more clients launched at the end of March and beginning of April,&quot; said Dowdee, who incidentally picked Kansas to go all the way. A sign of her workload: she was informed of the Jayhawks&#39; demise three days after the No.1 seed was upset by Northern Iowa. 


To view the launches, click on the links below. 


Southend Trailer: http://video.realviewtv.com/trailer/southend/ 


Century Ridge: http://video.realviewtv.com/apartment/centuryridge 


Century Apartments: http://video.realviewtv.com/apartment/century 


Lonestar: http://video.realviewtv.com/education/lonestar/kingwood/ 


Designer Smiles: http://video.realviewtv.com/dental/designersmiles 

]]></description>
	<link><![CDATA[http://realviewtv.com/content/read.asp?ID=48]]></link>
	<guid isPermaLink="true">http://realviewtv.com/content/read.asp?ID=48</guid>
	<dc:date>2010-03-20T0:0:1+00:00</dc:date> 
	<dc:creator>Realview Team (Realview News)</dc:creator>
</item>
	</channel></rss>