More Watching Sports Online

2011 // May

Replicating the trend, the NBA, currently in playoff mode, has also clocked a huge increase of its online viewing audience.

The greater availability of online coverage and better streaming quality account for much the increase, according to consumer studies.

Last year’s World Cup remains the most watched online sporting event in history, with more than 200 million worldwide opting to catch the final online rather than on television.

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