Featured Client: Canongate Golf Clubs

2010 // June

It's every golfer's dream: 10 courses in 10 days. But unless you've got bottomless pockets or the guile to circumvent country club security, it remains just that - a dream. Unless, of course, you're a member of Canongate Golf Clubs, the perfect solution for those without Trump-sized bank accounts but dozens of greens on the wish list.

For the equivalent of a modest club's monthly dues, Canongate members have access to 27 private golf courses around metro Atlanta - plus all the trappings of club life, like tennis, swimming and time at the 19^th hole.

While the concept is a win-win, no-brainer, Canongate remained convinced that its membership numbers would continue soaring if more knew it existed. The problem was finding a cost-effective medium that could send the word out to large numbers.     

That's why Canongate consulted with Realview TV. "We knew right away that an online video package was the best solution," said Darren Starr, director of business development, Realview TV. "It allowed us to not only showcase the different courses in Canongate's extensive portfolio, but also consistently reach a huge audience."

The video content is split into five chapters, in which viewers get acquainted with staff, learn more about Canongate's concept and take in several courses along the way.

"One of the messaging goals was stressing the cost-effectiveness of membership," said Starr. "Private clubs are typically considered ‘ivory tower' or exclusionary. So we emphasized that the country club lifestyle was available for at a great price, and with the kind of flexibility that you won't find anywhere else."         

To learn more about Canongate Golf Clubs, please click on the video link: http://video.realviewtv.com/golfclub/canongate/