The Candidates' Vote for 2012: Online Video

2012 // February

An interesting National Public Radio report discusses the increasing role online video is playing in campaign strategy – and the cost-effective way in which it allows candidates to target their message, Brian Naylor reports in this video - WATCH NOW

"The Internet has become the medium of choice for presidential contenders this year.

True, Texas Gov. Rick Perry is buying TV time in Iowa and elsewhere, pitching his status as a Washington outsider. And just Tuesday, Mitt Romney put up his first TV ad in New Hampshire, asking voters to "Believe in America."

But most of the videos in the campaign so far have been seen, and distributed, online.

At Romney's website, you'll find 13 pages' worth of videos. Some are simply clips of Romney's appearances on TV, but many others are slick productions. In one titled "Stop the Spending," people identified as "private sector job creators" criticize the 2009 stimulus bill and raise fears of another one....."

(Source: www.NPR.org)